3 Traits and Skills That Real Estate Leaders Should Possess

 In Business, Communication, DiSC®, Human Resources, Leadership, Real Estate, Sales

Real estate leaders need to possess several crucial traits and skills, as they are responsible for maintaining aggressive growth in the number of licensed real estate agents within their branch or company. The more agents under one’s wing, the further the real estate company can  expand and increase overall profitability for all parties involved. Leadership skills are essential to ensure long-term success, especially in such a competitive industry, and real estate leaders must be able to rise up to the challenge. 

What are the Traits of a Leader?

Oxford Languages defines a leader as the person who leads or commands a group, organization or country. A good leader is someone who – according to the idea of transformational leadership – creates an inspiring vision for the future of the company and its employees, motivates team members to engage with that vision, and mentors to build a team that will be effective in achieving the vision.

Leadership development is a key role in a company’s overall success, as explained in a recent article. The article explains how leadership development encourages strong leaders to continue to work on themselves with the goal of better influencing their teams’ communication strategies, boosting employee engagement and morale, and enhancing the employee and client experience in the workplace- both in-person and virtual oftentimes by creating a leadership development plan.

The individuals who work on developing this leadership development plan must possess self-awareness, focus on developing others, a strategic mindset, ethical business practices and effective cross-cultural communication. These traits are especially necessary with real estate professionals, as the real estate industry is such a personable business.

3 Essential Traits of a Real Estate Agent

1. Knowledge

You can have all the hustle in the world, but without knowledge and an understanding of the local housing market, you’re toast! An interest in real estate and architecture will keep your mind in the game, but knowledge of the real estate industry is what keeps your business in the game (and winning!).

2. Honesty

As mentioned above, real estate is a highly personable industry. You are assisting individuals with probably the most expensive purchase and financial investment of their lives. You are assisting families in finding homes to raise their children in and assisting business owners in finding commercial spaces where they plan to launch their hustle and achieve their daydreams. Clients trust their agents to guide them through this process and ensure they do not get taken advantage of in such an ever changing market.

3. Networking Mindset

A problem solver mindset might get deals closed, but an engaging personality and excitement for networking is what brings in the business.

3 Traits that Make Real Estate Market Leaders


A good leader mentors to build a team that will be effective in achieving the organization’s vision of success for all invested parties. In real estate, market leaders must possess the following 3 invaluable traits to become a real estate market leader:

1. Authenticity

A sales pitch may get you the sale, but as you continue working with someone through their home purchase, they will see right through any fake salesmanship and not follow through with, or recommend, someone who they cannot trust. Real estate professionals who can be true to who they are and treat others how they want to be treated are the ones who become authentic and successful market leaders.

2. Sustainability

Sustainability includes going green and practicing a modern workplace culture that focuses on work-life balance and supplying resources for employees and team members to contribute to helping the environment. However, it also sets the business up for longevity as sustainable business practices create strategies that preserve the long-term viability of PPP (people, plant and profit), and socially impact communities with positive lasting impressions for generations to come, according to the University of North Florida Coggin College of Business.

3. Value

Again, the sales pitch might get the client, but the value you bring to the table is what keeps the client happy and the contract signed. Kindness, honesty and integrity are necessary traits for a successful real estate professional, but delivering value to clients, and shareholders, is what ensures profitability.

Become a Real Estate Team Leader with Roos Advisors

Roos Advisors is  committed to helping you scale your real estate team. Our certified professionals use experiential evaluation and learning to help teams work more effectively by developing the core fundamentals of trust, commitment, accountability, productive conflict resolution, and results-driven goal-setting.

We help business owners reclaim their sense of direction and quality of life by growing their dream business and providing practical, actionable solutions. Let’s kickstart your journey to personal and professional excellence. Contact us today to schedule a free 15-minute virtual consultation to see if we are your business’ solution.

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