How to Establish a Social Media Presence for Your Real Estate Business

 In Business, Communication, Real Estate, Sales

It’s 2021. If your real estate business has not established an online presence using the free tools of social media by now, then you’ll want to read this article.

According to a recent study from the National Association of Realtors, social media has become integral to scoring clients and closing deals across the industry, particularly following the pandemic. Here’s a brief snapshot of the report’s findings:

  • 77% of realtors actively use social media for real estate in some way, shape or form;
  • 47% of real estate businesses note that social media results in the highest-quality leads versus other sources;
  • 99% of millennials (and 90% of baby boomers) begin their home search online, as opposed to in-person referrals.

The information above shows that embracing social media in real estate is an absolute necessity. However, simply setting up the profiles and never using them is not enough. For social media to do the trick, an effective social media strategy must be developed and executed, preferably by a marketing consultant.

Social Media for Real Estate Agents

There are three top social media platforms that are necessary to growing your business through real estate social media marketing:


Instagram is the place for posting images or short videos, making it the perfect platform for real estate agents. The visual nature of the platform allows agents to show off listings with high-quality, easily accessible and saveable videos and photos. It is a simple way to generate leads and increase visibility to your 5-star listings.


With 260 million monthly users, LinkedIn leads in professional networking. It’s a platform where industry leaders can find top talent, position themselves for growth, and promote their brand. This is the best social media outlet to use if you want to expand your network of connections and keep in touch with the industry. The downside is that, if you’re ever planning to do paid social media, LinkedIn is also the most expensive.


Facebook is a platform that allows people to easily discover real estate agents’ listings and contact information in one place. Adding a button such as Contact Us, Send Message or Send Email makes it easier for renters and homebuyers to find you, inquire about listings, and learn more about your business. It is also a place where page visitors can be taken to your website directly to learn more about your real estate business and the services that you offer.

Industry-Specific Online Platforms


Houzz is a platform that targets an audience of homeowners or potential home buyers looking to remodel or do extensive home renovations. In creating a Houzz profile, real estate professionals have access to an endless list of potential buyers to whom they can offer their services. The platform includes a discussion forum where local experts can pitch their services, negotiate costs ,and over time, generate leads.


Zillow is the platform to be for everyone from homebuyers and sellers to real estate professionals and investors. It is free for real estate agents to post property listings with an unlimited amount of photos and a custom property description that will remain active for 60 days. Agents can also set up for notifications, which will notify you if someone inquired about a listing, saving the time of constantly checking your messages on every messaging platform.

Devising a Real Estate Social Media Strategy

Developing a strategy effective in social media marketing for real estate agents on every single platform available to you can be quite challenging. That is why we highlighted the ones to focus on above.

It’s easy to get started. Choose your first platform and create an account, then fill in all of your information. The complicated part comes in developing a content strategy plan and creating the right real estate social media posts that will catch the eyes of potential clients and grow your audience.

Last but not least, all of your hard work in establishing an online presence through social media for your real estate business will go out the window if the accounts are not active. The content needs to be relevant and high-quality, constantly changing, while keeping one solid aesthetic.

Real Estate and Social Media with Roos Advisors

Management consultants work with a company to improve employee performance and increase profitability by providing expert advice and problem-solving solutions. These types of professionals are active in a variety of industries, including finance, human resources, and marketing, but are often overlooked in the real estate industry. That’s unfortunate, because the right management consultancy company can do wonders for your real estate business, and we’re going to tell you exactly how that works. 

The right management consultant can take your real estate business to the next level; however, the wrong one can sometimes cause more harm than good. This is why it’s crucial to take some time and research management consultants specializing in real estate, to make sure you choose the right partner for your specific business needs. 

We’ve got a long track record of providing services to the real estate industry, working with clients like Build Luxury Red and the NYC Network Group, and we know the ins and outs of the industry. Let us put our skills and expertise to good use and take your real estate business to new heights.

Schedule a free 15-minute phone consultation to see if we are the solution you have been looking for.

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