Director of Digital Marketing and Public Relations
Nicole Notar is the Director of Digital Marketing and Public Relations for Roos Advisors. An energetic, creative, driven individual with a high degree for attention to detail, she joined Roos Advisors in 2019. Prior to joining the Roos team, she has worked as a freelance Communications Coordinator and PR Specialist in the New York area since 2016. She has executed media campaigns for larger companies like New York Fashion Week and New York Life Insurance Company, to smaller businesses i.e. local hair salons, independent insurance agencies, boutique creative media agencies, medical offices, restaurants, spas, legal services, and commercial real estate firms.
Nicole earned her Bachelor of Arts Degree in Communications, with a concentration in Public Relations and Journalism and a minor in Marketing, from Monmouth University in West Long Branch, NJ. She graduated Magna Cum Laude and a member of the Lambda Pi Eta National Communication Honor Society.
In her time at Monmouth, she served as the Director of Client Relations and Senior Account Executive on Monmouth’s Public Relations Society of America’s (PRSSA) Executive Board. She managed a team of four account coordinators, worked with clients to establish realistic goals for students, introduced content creation and social media campaigns as part of the general members’ work, brought creative ideas to the table to improve general members’ enthusiasm for supporting client needs, and solidified both new and existing client accounts for the following academic year. She received the Excellence in Account Management Award from PRSSA in 2019.
She, and three other career-focused, determined young women, founded the University’s first Her Campus chapter. Her Campus is an online magazine, founded in 2009, created to launch a plan to fill a huge hole in the media market: an online magazine dedicated to, written by, and focused on empowering, young women. She served as the Director of Marketing and Publicity on the Executive Board, as she worked to attract new members and promote the University’s Her Campus chapter, by planning promotional events and developing a digital marketing campaign. She was also a Contributing Writer for the online magazine and recipient of the Excellence in Creative Writing Award in 2019.