What Are the Responsibilities and Benefits of a Marketing Consultant for Your Business?
A marketing consultant can do wonders for your business. Here are some of the most important responsibilities and benefits of a marketing consultant.
In times of financial crisis, the first expense that small businesses tend to cut is their marketing budget. However, it’s during times of crisis that you need to boost your marketing efforts and let consumers know, “Hey, we’re still here!” Of course, it is understandable why business owners need to withhold on spending during a financial crisis; but that doesn’t mean that it shouldn’t be done at all, if you want to keep your business alive.
When budgets are tight, business owners need to ensure that every dollar spent is productive and profitable to their business. If the marketing budget includes all the basics (social media marketing, website design and management, email marketing, paid advertising), then the business needs to focus on whichever method is producing more clientele, instead of canceling all marketing efforts.
This is easier said than done, as many business owners wear the hats of many other job titles within their company. Some may argue that the title CEO now stands for Chief Engagement Officer. This means that business owners will find it to be a smart decision to hire a marketing consultant and ensure their marketing budget is being put towards the most efficient marketing methods to grow their business.
The Responsibilities of a Marketing Consultant
A marketing consultant is brought into a business growth strategy plan as an outsourced team member, as they will provide a much-needed outsider perspective to help identify the areas of business where the most improvement is needed.
The process begins by refocusing your brand with these two initial steps: 1) identifying who your customers are and 2) how to better target your customers with effective marketing campaigns. Basically, identifying your target market is the first step in defining and reaching your marketing goal.
The responsibilities of a marketing consultant range from marketing, business, communications, and even behavioral psychology. These sectors allow the consultant to guide a business owner through a company’s ins and outs with an overall outlook on all aspects of the company’s profits and losses. The most important responsibilities of a marketing consultant that must be reviewed with every business owner include the following:
- Identifying and crafting main media messages;
- Developing strategies and goals;
- Executing strategic tasks and monitoring outcomes;
- Preparing reports and marketing presentations;
- Producing necessary marketing materials;
- Assisting in ongoing marketing campaigns;
- Developing and implementing internal brand management strategies.
The Benefits of a Marketing Consultant
The benefits of hiring a marketing consultant don’t just stop at the guidance in developing and executing a business growth and marketing strategy. Everything in business revolves around marketing, which is why every business owner needs someone reliable and knowledgeable in the field to guide them through their business plan.
Having a marketing consultant to assist your team stops the interruptions of advertising sales representatives and having to begin the process all over again with new marketing or advertising coordinators. Finding that go-to, right-hand-person allows you to take control of your marketing strategy and collaborate with someone capable of executing your ideas into profitable actions.
Hiring a marketing consultant will allow a business owner to possess these three crucial advantages:
1. Increased marketing effectiveness
As we mentioned earlier, companies spend tens of thousands of dollars on marketing and don’t often see the return expected on such a hefty investment in one’s business. A marketing consultant performs a full audit on the marketing strategies used, and will quickly assess what is and what is not working for the business. This will allow the consultant to optimize one’s marketing efforts and ensure every dollar spent is a dollar well spent.
2. Strengthened connections
Marketing professionals need to be well-connected to stay in business. One of the defining characteristics of successful marketing is, without a doubt, networking. Consultants in all industries will already have a growing network of industry experts and professionals ready to jump in and assist in whatever the business is lacking.
A successful marketing consultant will save you time. Simple as that. Instead of investigating low-cost, but effective marketing strategies and becoming overwhelmed with all the different types of agencies and services out there, then overanalyzing the risk of losing out on the money invested, a marketing consultant will save you the time and money.
Consultants in all industries have a growing network of industry experts and professionals that can jump on quickly and get the job done. The business owner doesn’t need to waste his or her time researching outsourced employees and vetting other professionals. A marketing consultant is hired to be relied on for their network, their quick way of getting things done, and their ability to get more results in less time.
Find Your Most Efficient Marketing Method with Roos Advisors
At Roos Advisors, we believe that marketing, sales, and operations are inextricably connected. Our assessments help identify your organization’s ideal client, create branding, marketing, and advertising strategies, and ensure that operations are equipped to deliver on your brand promise. In a world that believes there is too much competition, the way to stand out is by being an expert, being authentic, and being persistent.
We work with your teams to ensure every team member from the client prospect, client acquisition, and client services team is aligned. We strategize with you toward practical solutions for excellent customer experiences. We provide practical solutions that help empower your teams to step into their highest talents. We integrate sales, marketing, and operational systems to increase revenues and reduce expenses.
We’ve got a long track record of providing digital marketing, public relations and media services to a variety of industries, working with clients like Relevance International and Linnaea Photography, and we know the ins and outs of the industry. Let us put our skills and expertise to good use and take your marketing strategy to new heights.
Schedule a free 15 minute phone consultation to see if we are the solution you have been looking for!